Preparing For The Switch to Chip Card Technology

An important shift is happening with credit and debit card technology that might impact your business.  Keeping up with the newest, most secure card payment technology is important for small business owners everywhere.  That’s why SBA teamed up with Square to help small businesses navigate the transition of payment cards with magnetic stripes to chip card technology, also known as “EMV.”

Join SBA Administrator Maria Contreras-Sweet and Square CEO Jack Dorsey for a free presentation on what small business owners need to know about payment security, including the switch to chip cards and the rise of other new, more secure payment systems, such as Apple Pay.

Attendees will learn:

  • What EMV chip card technology is and why it’s more secure than magnetic stripe credit cards
  • What the transition to EMV chip card technology means for their business
  • Preparations small business owners should be making for the new fraud liability rules that will impact merchants beginning Oct. 1, 2015
  • How to prepare for the transition not only to EMV technology but also other alternative payment methods that small business will encounter

About the SBA

The SBA helps Americans start, build and grow businesses. Through an extensive network of field offices and partnerships with public and private organizations, SBA delivers its services to people throughout the United States, Puerto Rico, the U. S. Virgin Islands and Guam.  Follow SBA on Twitter and like SBA on Facebook to learn about new developments and news of the U.S. Small Business Administration.

Cosponsorship Authorization #15-2050-102.  SBA’s participation in this cosponsored activity is not an endorsement of the view, opinions, products or services of any cosponsor or other person or entity.  All SBA programs and services are extended to the public on a nondiscriminatory basis.