Sweet potato in Spanish? Depends on where you’re from: camote, batata, papa dulce…

“Years ago, I was responsible for new product development and research at a large publishing company throughout Latin America. We wanted to have one cookbook to sell in many countries, but it was never possible. Each country and even region had words unique to their area to describe the same item. This required us to create a localized cookbook for each market.

As technology evolved, I asked myself “why don’t I create an application that allows people, from different cultures, to search for ingredients as they know them and obtain translations, definitions and pictures?” This would allow people from all over to search and use recipes from various regions with no language or interpretation barriers – a cross cultural cookbook. Additionally, the cookbook would also convert units of measurement between metric and and standard systems.”

– –  Roberto Ruvalcaba

Roberto Ruvalcaba launched Kitchen Boy, an application for multilingual food enthusiasts, and its related platform Powered by Kitchen Boy, in 2013. Roberto is a Mexican native that has lived in New York and Miami with over 15 years in the traditional publishing business.

“I felt traditional publishing was declining and that prompted me to launch my business utilizing digital media focusing on the Spanish speaking market.”

Roberto’s view on the Miami entrepreneurial scene is increasingly positive.

“There is a lot of money in Miami and local investors are beginning to be exposed to non traditional investments. We only need a couple of really big stories from Miami, and I think that is going to happen soon.”

Roberto’s words of wisdom:

  1. Always get a mentor.
  2. Develop relationships in the investor community early.
  3. Start your idea as soon as possible. Don’t wait.

Roberto Ruvalcaba  | Kitchen Boy

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