A Primer on Pricing Strategies – Intelligent Pricing

A Primer on Pricing Strategies – Intelligent Pricing

Pricing strategies are vital to the success (or lost opportunity) of your offering, whether it be a product or a service. It is, however, an element with which entrepreneurs struggle the most because of a lack of data or experience to make informed decisions.

Since pricing is one of the factors that will most likely highly impact a firm’s objectives, founders should devote considerable effort into crafting a marketing strategy to gather RELEVANT and INSIGHTFUL data from the RIGHT AUDIENCE in the most efficient way. It is critical to arrive at an optimal pricing strategy before launching to market.

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.” – Katharine Paine

This article focuses on nine common pricing strategies, the factors that influence them, and some of the potential consequences of each.

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A Primer on Revenue Models – Investors Without Equity

A Primer on Revenue Models – Investors Without Equity

Do you know what a Revenue Model is? Have you defined your Revenue Model(s)? Do you have a plan to generate a cash-flow and become self sufficient?

Cash-flow is the lifeblood of every company and can be derived from three types of activities: investing, financing, and operating.

Lately, many entrepreneurs have been giving undue importance to the financing aspect of their businesses. While seeking outside capital is a necessity at times, it should not be done to the detriment of the long-term viability of your company.

In recent times many (investors) have advocated for new companies NOT to generate revenues, but the reasoning has not been made widely available.

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