LUMINARY ARTICLES

 

A Primer on Pricing Strategies – Intelligent Pricing

A Primer on Pricing Strategies – Intelligent Pricing

Pricing strategies are vital to the success (or lost opportunity) of your offering, whether it be a product or a service. It is, however, an element with which entrepreneurs struggle the most because of a lack of data or experience to make informed decisions. Since pricing is one of the factors that will most likely highly impact a firm’s

A Primer on Revenue Models – Investors Without Equity

A Primer on Revenue Models – Investors Without Equity

Do you know what a Revenue Model is? Have you defined your Revenue Model(s)? Do you have a plan to generate a cash-flow and become self sufficient? Cash-flow is the lifeblood of every company and can be derived from three types of activities: investing, financing, and operating. Lately, many entrepreneurs have been giving undue